The team with the highest average attendance at the Pepsi Center is not the Nuggets or the Avalanche.
It’s the Colorado Mammoth, the lacrosse club usually found near the bottom of the list of Stan Kroenke’s vast sports holdings.
Filling the arena is a lot easier when you have only eight home games a year and your priciest tickets cost less than $40. Still, the Mammoth draw about 17,400 a night, on average, keeping Kroenke happy at a time when hockey ticket sales are down and basketball is flat. It’s also helping the National Lacrosse League as it tries to stabilize and raise its profile in a crowded field.
“These are the best lacrosse players, and Kroenke Sports treats it as such,” said Jim Jennings, commissioner of the National Lacrosse League. “They look at it as a major sport.”
